Magazine stand



March 5, 1940.

w. A. ROGERS MAGAZINE STAND Filed April 26, 1938 I s vENToR l 'M BYPatented Mar. 5, 1940 UNITED STATES y 2,192,243 y MAGAZINE STANDyWilliam Albert Rogers, Merrick, N. Y., assignor to S-M NewsICOmDanyInc., a corporation of ,New York Application April 26, 1938,Serial No. 204,256

1 Claim.

l This invention relates to display stands and particularly to thedisplay of magazines and the like.

The object of the invention is to provide a stand which, while Asimpleand inexpensive in structure, will support all the various magazinesarranged in rows or groups easily visible for identification and readilyaccessible for removal.

Further objects of the invention particularly 1 in' the grouping of therows of magazines will appear from the following description taken inconnection with the accompanying drawing in which A Fig. l is aperspective view'`r illustrating one u embodiment ofthe invention with apartial loading of magazines to show the'relation between the magazinesand the shelf construction;

Fig. 2 is an end View partly in section and onlr enlargedscaleyillustrating the form of stand shown in Fig. 1; y

Fig. 3 is a partial sectional plan View on enlarged scale taken on theline 3-3 of Fig. 2;

v and l Fig. 4 is a perspective view of a detail. l

In the accompanying drawing illustrating the invention thestandcomprises the base 5 and side members 6,1 supported from the base, whichymay either rest on the floor or be provided if desired with a sub-base8.

Extending across between the side members 6, l are a series of groups ofshelves of inclined channel formation adapted to support the magazinesininclined overlap relation for display and easy insertion and removal.

The lower group of shelvesl comprises a front ledge A having ahorizontal table portion 2l)` and a rear vertical wall 2l flangedasindicated at 22 for attachment to the shelf B if desired and supportedat its front edge by the portion 24 y) vextending upward from the base5. The middle shelf B of the lower group comprises a vertical inclinedback piece 26 and a forward ledge portion 2l at substantially rightangles thereto with the iiange 28 formed at its front end. This mid- 45dle shelf is engaged at its under surface by the flange 22 ofthe frontshelf. The back shelf C of the lower group comprises a vertical inclinedpiece 3B with top flange 30 and a front portion 3| at right anglesflanged downwardly at 32 to 50 bear against the rear surface of themiddle shelf B.

The immediate group of shelves B', C" and the upper group B, C aregenerally similar in construction to the lower group'B, C and the 55uppermost shelf c is formed single without any shelves cooperating frontshelf. These `other groups have their parts similarly numbered with eachgroup ten gures higher.

' The stand may be formed of bent sheet metal,

as shown, suitably decoratedand with the parts neatly cut andl flangedand flttedtogether to form a compact rigid structure. Preferably, thelend standards 6, l are flanged reentrantly along each edge as shown at35, 39, and thefront flanges 35 are notched as indicated at4 43 (Fig. 4)l:lo to receive and iit the front edge of each group ofshelves.Similarly the rear flanges 39' are notched-asr indicated at 43 tovreceive and fit the rearmost flanges 30', 40', 56', 60 of the Anglepieces and brackets j may also ,u be used to secure the various parts ofthe structure together in rigid formation.

Respective shelves of each group are offset vertically with respect Atoeach other as shown, the shelf C, for instance, being at a higher levelI) than the shelf B, while the shelf B is ata higher level than theshelf A in front of it. This inclined overlap permits the shelves ofeach group to be fastened together into a rigid connectingl channelbetween the side frames 6, l, and at 25 the same time gives a mostdesirable positioning of the magazines. The front layer of magazines ineach instance is positioned lower than the next layer to the rear sothat the top portions of the rear magazines are clearly visible and both30 the front and rear rows are easily accessible for inspection, removaland return. These front and rear rows, however, are quite independentlysupported so that the handling of the magazines'.

of one row does not in any way disturb or d is- 35 v arrange theadjacent magazines of the other row. Preferably,. the lower shelves willhave slightly greater inclination than the immediate and upper shelvesand these again slightly more than the uppermostshelves c so as to tendto present the magazines ilatwise to the eye of the customer positionedin front of the stand.

In use the stand will be loaded with the magazines in any desiredgrouping and an approaching vcustomer will have the entire outlay beforehim 45 .for easy inspection without disturbing the set-up at'any point.He may readily remove the front magazine of any pack on any shelf andrestorel it without removing or disarranging any of the other magazines,and the place to which it is returned will be indicated by the clearlydisplayed part of the front cover of the same magazine on the stand. Inthe specific example shown the total height of the stand including thebase 5 and the sub-base 8 is just short of seven feet. 55

Aso

The back pieces. of the shelves are about 10 in height and the depth ofthe front ledge or table is slightly over 14 to take the larger sizes ofmagazines, such as the Saturday Evening Post, Colliers, etc. The eyelevel of the average customer is not much over five feet as indicated bythe line E-E (Fig. 1). As the customer approaches the stand, themagazines appear as illustrated in' connection withthe partial displayin Fig. 1. When the customer arrives in front and substantially withinreach of the -magazines he still has a partial View of the magazines inthe shelf C, his line of vision passing under the front ledge 38 of theshelf .B and over the upper edge 26' of the shelf B, and he has a stillwider range of vision of all of the other mag zines. v l l v l Inremoving one of the rear magazines it may either be tipped `forward anddrawn `foutward and upward top-'edge formost over the corre--`conveniently reached, removed, inspected and replaced, and the standthus becomes an inviting and serviceable salesman for the wares itcarries.

While this invention has been described in connection with this specicembodiment, in bent and stamped sheet metal parts, it is not limited tothis particular disclosure and maybe con structed from other materials,such as wood; The shelving may also be modied to suit. dif-1 ferenttypes of displays, and in particular vthe front ledge A of the lowergroupmay be "a shelf of inclined L-shape corresponding to shelves B" andC instead of thehorizontal table formation x Q l i shown at 20. Othervmodifications ,may be resorted to within the principle .of theinvention,

which are no-t confined shown.

.I claim:

A display' stand for magazines and the likevr comprising a base adapted`to rest on the floor,

to' the specific structure,-

rigid uprights supported by said base and xedthereto in alinementtherewith at'the rear, a plurality of pairs of shelves extending betweensaid uprights, said pairs forming a vertical co1- of said pairsincluding vertically inclinedback pieces, one for each of its shelves,andv with the back piece of each rear shelf -extending upward umn withtheir rear edges substantially 1n vert1-. O

cal alinement with the rear of said base, .each

from a level intermediate the ends ofthe k.back

piece of the corresponding, front shelf soas to" display pairs of rowsof magazines Withthe magazines of each front row fully exhibited and`the magazines of each rear row having their top edges just below thelevel of the shelves immediately above them so that the rearma'gazinesare visible for a substantial distance below their upper edges WILLIAMROGERS.

